Rolling Out the Red Carpet: Surviving High–profile Patients at Your Center

Authors

  • Amanda Nicholson Wildlife Center of Virginia

DOI:

https://doi.org/10.53607/wrb.v30.69

Keywords:

Outreach, website, webcams, social media

Abstract

Admitting a well–known celebrity patient to a wildlife facility is not just about treating the animal—it is also about caring for the hundreds, sometime thousands of fans that come along with the patient! While it may seem like an additional hassle, ‘treating’ the fans is an important part of the rehabilitation process too. This article addresses how wildlife organizations can share stories through their websites as well as through Facebook and other social media tools. It also explores the idea of using webcams in a wildlife facility. Learn how to treat patients, raise money, and teach the world all at the same time.

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Author Biography

Amanda Nicholson, Wildlife Center of Virginia

Amanda Nicholson is the director of outreach at the Wildlife Center of Virginia. She graduated with a degree in biology from Bridgewater College in 2001, and immediately joined the staff as the weekend receptionist and a part-time rehabilitator. Over the years, Amanda has held several positions at the Wildlife Center; as the director of outreach, she oversees the department responsible for public education and community involvement.

References

Madden, M., and K. Zickuhr. 2011. 65% of Online Adults Use Social Networking Sites. PewInternet [Internet news service]. [cited 26 August 2011]. Available from: <http://www.petinternet.org/reports/2011/social–networking–sites>.

Newmark, C. 2011. Infographic: How the Top 50 Nonprofits Do Social Media. Craigconnects [Internet news service]. [cited 13 October 2011]. Available from:<http://craigconnects.org/2011/10/a–look–at–how–the–top–nonprofits–are–doing–social–media.html>.

Blackburnian warblers (Setophaga fusca). Artwork by Chris Kerrigan.

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Published

2013-01-31

How to Cite

Nicholson, A. (2013). Rolling Out the Red Carpet: Surviving High–profile Patients at Your Center. Wildlife Rehabilitation Bulletin, 30(2), 17–20. https://doi.org/10.53607/wrb.v30.69

Issue

Vol. 30 No. 2 (2012)

Section

Original Articles

Categories

License

Copyright (c) 2013 National Wildlife Rehabilitators Association (NWRA)

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

The copyright for articles in this journal is retained by the author(s), with first publication rights granted to the Wildlife Rehabilitation Bulletin and NWRA. Articles published as open-access in this journal are free to use and share with proper attribution in educational and other non-commercial purposes. To obtain reprint permission for articles that are not open access, please contact the journal editor. 

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