Harnessing the Power of Social Media for Wildlife Rehabilitation

Amanda Nicholson

doi:10.53607/wrb.v36.128

Harnessing the Power of Social Media for Wildlife Rehabilitation

Authors

Amanda Nicholson Wildlife Center of Virginia

DOI:

https://doi.org/10.53607/wrb.v36.128

Keywords:

Social media, online, Facebook, Twitter, Pinterest, engagement, building relationships

Abstract

In today’s digital age, social media plays a significant role in both personal and professional lives. Many wildlife rehabilitation centers and organizations have joined the social media landscape in some way, but still are learning how to navigate in this complex online environment. Learning how to effectively use and harness the power of social media is a valuable tool for connecting and engaging with supporters.

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Author Biography

Amanda Nicholson, Wildlife Center of Virginia

Amanda Nicholson is Director of Outreach at the Wildlife Center of Virginia, overseeing public education and community involvement. Amanda organizes the annual Call of the Wild conference, and also is program coordinator for the National Wildlife Rehabilitation Association’s annual Symposium.

References

Campbell, J. 2014. How Nonprofits Continue to Get Facebook Marketing All Wrong. Blog on the Internet. [Cited 26 November 2014]. Available from: <http://jcsocialmarketing.com/2014/11/nonprofits–continue–get–facebook–marketing–wrong>.

Kemp, S. 2016. Digital, Digital 2016. We Are Social [Internet news service]. [cited 21 January 2016]. Available from: <http://wearesocial.com/uk/special–reports/digital–in–2016>.

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Published

2021-06-21

How to Cite

Nicholson, A. (2021). Harnessing the Power of Social Media for Wildlife Rehabilitation. Wildlife Rehabilitation Bulletin, 36(1), 2–4. https://doi.org/10.53607/wrb.v36.128

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Issue

Vol. 36 No. 1 (2018)

Section

Original Articles

License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

The copyright for articles in this journal is retained by the author(s), with first publication rights granted to the Wildlife Rehabilitation Bulletin and NWRA. Articles published as open-access in this journal are free to use and share with proper attribution in educational and other non-commercial purposes. To obtain reprint permission for articles that are not open access, please contact the journal editor.